Amsterdam based design lead with a
focus on translating strong narratives
into immersive digital experiences.
IceMobile - Designer
BUX - Sr. Designer
Robot Kittens - Design lead
2012 / 2021
2021 / 2022
2023 / Now
Worked at
Abn Amro / Albert Heijn / Audi / Bronkhorst / Disney / HugoBoss Kaufland / McDonalds / Peugeot / Samsung / Tripolis park / Volkerwessel / Vredestein
Worked with
I’m a Dutch design lead based in Amsterdam with a focus on translating strong narratives into immersive digital experiences that break away from the mundane.
I’ve spend the past 13+ years crafting bespoke digital products and experiences spanning across web, mobile and interactive installations. With a strong focus on typography, art direction and motion, my work embraces new technologies build on top of a strong foundation of traditional design principles.
To provide a better stage for my work, it is currently solely available on larger screens.
Always eager to help brands and storytellers bring their narratives to life
Get in contact
Jasper Willemsen
Design + Direction+Motion
19
91
Jasper Willemsen
Design+Direction+Motion
About+Contact
Ahead of Times
2025
Concept / UI / UX / Motion
With A.I becoming an integral part of daily life, we explored what might happen if it predicted tomorrow’s news. Our model was trained on historical events and guided toward specific topics. Each prediction was automatically posted, and its accuracy tracked and displayed to continually inform and evolve the experiment.
Ahead of Times
2025
Concept / UI / UX / Motion
With A.I becoming an integral part of daily life, we explored what might happen if it predicted tomorrow’s news. Our model was trained on historical events and guided toward specific topics. Each prediction was automatically posted, and its accuracy tracked and displayed to continually inform and evolve the experiment.
Bloemen Bureau
2023
Concept / UI / UX / Motion / 3D
To highlight the impact of plants and flowers in our daily lives, we created a narrative-driven AR experience. The story guides viewers through three distinct areas of their living room, revealing the benefits of incorporating greenery into indoor spaces.
Bloemen Bureau
2023
Concept / UI / UX / Motion / 3D
To highlight the impact of plants and flowers in our daily lives, we created a narrative-driven AR experience. The story guides viewers through three distinct areas of their living room, revealing the benefits of incorporating greenery into indoor spaces.
Acqua di Bianchi
2025
Concept / UI / UX / Motion / 3D
Acqua di Bianchi draws its strength from its natural filtration process, the purity of its source, the surrounding geography, and the iconic silhouette of its bottle. To highlight these qualities, we created a scrollable, interactive narrative that invites viewers to engage with each step of the journey. The story follows a single drop of water as it passes through layers of natural filtration, is bottled at the source, and ultimately served in a fine dining setting.
Acqua di Bianchi
2025
Concept / UI / UX / Motion / 3D
Acqua di Bianchi draws its strength from its natural filtration process, the purity of its source, the surrounding geography, and the iconic silhouette of its bottle. To highlight these qualities, we created a scrollable, interactive narrative that invites viewers to engage with each step of the journey. The story follows a single drop of water as it passes through layers of natural filtration, is bottled at the source, and ultimately served in a fine dining setting.
Hugo
2024
UI / UX / Motion
To mark the launch of the new Hugo denim collection, we introduced an in-store configurator that showcases the versatility of the range and helps customers find their perfect fit.
Hugo
2024
UI / UX / Motion
To mark the launch of the new Hugo denim collection, we introduced an in-store configurator that showcases the versatility of the range and helps customers find their perfect fit.
Bronkhorst
2024/2025
UI / UX / Motion / 3D
A completely new digital presence for a company driven by passion and precision. Bronkhorst specializes in measurement instruments so accurate, finding a needle in a haystack becomes effortless. The new Bronkhorst.com reflects their dedication to detail and relentless pursuit of innovation in their field.
Bronkhorst
2024/2025
UI / UX / Motion / 3D
A completely new digital presence for a company driven by passion and precision. Bronkhorst specializes in measurement instruments so accurate, finding a needle in a haystack becomes effortless. The new Bronkhorst.com reflects their dedication to detail and relentless pursuit of innovation in their field.
Mastering the Force
2018
UI / UX / Motion
A cross-country loyalty program designed for kids, rolled out across 7 countries. With over 300,000 daily users, it became one of the most successful digital children’s programs in the food retail space. Through AR puzzles completed in-store, kids embarked on an epic journey to become Jedi.
Mastering the Force
2018
UI / UX / Motion
A cross-country loyalty program designed for kids, rolled out across 7 countries. With over 300,000 daily users, it became one of the most successful digital children’s programs in the food retail space. Through AR puzzles completed in-store, kids embarked on an epic journey to become Jedi.
Bux Zero
2022/2023
UI / UX
Trusted by over 1 million Europeans, BUX is well on its way to becoming Europe's leading mobile broker. With its intuitive investment app, BUX makes investing easier and more affordable for everyone. With BUX, investors can invest in (fractional) shares, ETFs, and ETCs. They can also build long-term wealth with Investment Plans.
Bux Zero
2022/2023
UI / UX
Trusted by over 1 million Europeans, BUX is well on its way to becoming Europe's leading mobile broker. With its intuitive investment app, BUX makes investing easier and more affordable for everyone. With BUX, investors can invest in (fractional) shares, ETFs, and ETCs. They can also build long-term wealth with Investment Plans.
ABN AMRO
2014/2018
UI / UX
From the first balance checker in 2012 to the fully fledged mobile banking experience of today; we helped ABN AMRO, one of the largest Dutch banks, pioneer mobile banking.
ABN AMRO
2014/2018
UI / UX
From the first balance checker in 2012 to the fully fledged mobile banking experience of today; we helped ABN AMRO, one of the largest Dutch banks, pioneer mobile banking.
